Moutinho, Luiz. <br/><br/>
Strategic marketing management/ / 
Luiz Moutinho. 
 - xxii, 490 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-981-4369-56-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Strategic planning.<br/>Marketing--Decisions making.