TY  - BOOK
AU  - McDougall, Gordon H.G.
AU  - Kotler, Philip,
AU  - Armstrong, Gary,
TI  - Marketing/
SN  - 0-13-544685-6
PY  - 1992///
KW  - Marketing
KW  - sears
KW  - Management
N1  - Includes bibliographical references and index
ER  -