McDougall, Gordon H.G. <br/><br/>
Marketing/ / 
Gordon H.G. McDougall, Philip Kotler, Gary Armstrong. 
 - Canadian 2nd edition. 
 - xxi, 650 p. :  ill. (some col.) ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-13-544685-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.