McDonald, Malcolm H.B. <br/><br/>
The marketing planner / 
Malcolm H.B. McDonald. 
 - vii, 143 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-7506-00942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.