Lamb, Charles W. <br/><br/>
Principles of marketing/ / 
Charles W. Lamb. 
 - xvi, 386 (22) p. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-981-4441-36-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.