Lancaster, Geoff. <br/><br/>
Marketing fundamentals 2002-2003/ / 
Geoff Lancaster. 
 - xii, 308 p. ;  30 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-7506-5702-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.