TY  - BOOK
AU  - Bridgewater,Susan
AU  - Doyle,Peter
ED  - Chartered Institute of Marketing.
TI  - Innovation in marketing
T2  - (The Chartered Institute of Marketing
SN  - 0750641215
AV  - HF5415.13 .I55 1998
U1  - 658.8 21
PY  - 1998///
CY  - Oxford, Boston
PB  - Butterworth Heinemann
KW  - Marketing
N1  - Includes bibliographical references and index; Includes bibliographical references and index
ER  -