Innovation in marketing / 
Edited by Peter Doyle and Susan Bridgewater. 
 - Oxford ;  Boston :  Butterworth Heinemann,  c1998. 
 - xii, 225 p ;  24 cm. 
 - (The Chartered Institute of Marketing .
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750641215 
<br/><br/><label>Nat. Bib. No.: </label>GB98-X0452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .I55 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8