TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.,
TI  - Product management/
T2  - (McGraw-Hill/ Irwin series in marketing
SN  - 007-123832-8
PY  - 2005///
KW  - Product Management
KW  - sears
N1  - Includes bibliographical references and index
ER  -