Lehmann, Donald R. <br/><br/>
Product management/ / 
Donald R. Lehmann. 
 - 4th edition. 
 - xvi, 494 p. ;  23 cm. 
 - (McGraw-Hill/ Irwin series in marketing .
 - ( McGraw-Hill/ Irwin series in marketing). .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>007-123832-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management.