Kay, Kenneth H. <br/><br/>
Selling tourism / 
Kenneth H. Kay. 
 - xiii, 221 pages ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-8273-8648-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism Marketing.