Middleton, Victor T.C. <br/><br/>
Marketing in travel and tourism / 
Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. 
 - 4th Edition. 
 - xxv, 502 pages ;  23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>978-981-272-851-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.