Bateson, John E.G. <br/><br/>
Understanding services marketing / 
John E.G. Bateson, k. Douglas Hoffman. 
 - 4th edition. 
 - 502 pages :  illustration ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-981-4416-06-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.