Smith, Bertram. <br/><br/>
Customer relationship management / 
Bertram Smith. 
 - vii, 233 p. :  col. ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-1-63549-859-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Marketing.