Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Michael J. Etzel, Bruce J. Walker. 
 - 4th ed. 
 - New York :  McGraw-Hill, 
 - xiii, 752 p. ;  23 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8