TY  - BOOK
AU  - Zeithami, Valerie A.
AU  - Bitner, Mary Jo.,
AU  - Gremler, Dwayne D.,
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781260083521
PY  - 2018///
KW  - Service industries
KW  - Marketing
KW  - sears
KW  - Management
N1  - Includes bibliographical references and index
ER  -