Zeithami, Valerie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valerie A. Zeithami. 
 - 7th ed. 
 - xxviii, 514 p. :  ill. ;  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781260083521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Marketing--Management.