TY  - BOOK
AU  - Andrews, J. Craig.
AU  - Shimp, Terence A.,
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 9781337282659
PY  - 2018///
KW  - Sales promotion
KW  - sears
KW  - Advertising
KW  - Communication in marketing
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -