Andrews, J. Craig. <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications / 
J. Craig Andrews, Terence A. Shimp. 
 - 10th ed. 
 - xix, 635 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781337282659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Advertising.<br/>Communication in marketing.<br/>Direct marketing.