Pride, William M. <br/><br/>
Foundations of marketing / 
William M. Pride, O.C. Ferrell. 
 - 8th ed. 
 - xxix, 543 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780357033760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.