Boone, Louis E. <br/><br/>
Contemporary marketing / 
Boone & Kurtz. 
 - 18th ed. 
 - xix, 399, [53] p. :  col. ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780357033777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.