TY  - BOOK
AU  - Brown, Tom J.
AU  - Suter, Tracey A.,
AU  - Churchill, Gilbert A.,
TI  - Basic marketing research: customer insights and managerial action 
SN  - 9781337100298
PY  - 2018///
KW  - Marketing research
KW  - sears
N1  - Includes bibliographical references and index
ER  -