Brown, Tom J. <br/><br/>
Basic marketing research :  customer insights and managerial action / 
Tom J. Brown, Tracey A. Suter, Gilbert A. Churchill, Jr. 
 - 9th ed. 
 - xviii, 348 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781337100298 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.