TY  - BOOK
AU  - Perreault, William D., Jr.
AU  - Cannon, Joseph P.,
AU  - McCarthy, E. Jerome.,
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9781260092127
PY  - 2019///
KW  - Marketing
KW  - sears
N1  - Includes index
ER  -