Perreault, William D., Jr. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. 
 - xxxi, 736 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781260092127 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.