Kolb, Bonita. <br/><br/>
Marketing research :  a concise introduction / 
Bonita Kolb. 
 - 2nd ed. 
 - xv, 311 p. ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781526419279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.