Boyd, Harper W., Jr. <br/><br/>
Marketing management :  a strategic approach with a global orientation / 
Harper W. Boyd, Jr. 
 - second edition. 
 - 555 pages. 
 - (The Irwin Series in Marketing) .
<br/><br/><label>ISBN: </label>0-256-12576-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.