TY  - BOOK
AU  - Kaser, Ken.
AU  - Oelkers, Dotty Boen.,
TI  - Sports and entertainment marketing: precision exams edition 
SN  - 9781337904025
PY  - 2019///
KW  - Sports
KW  - Marketing
KW  - sears
KW  - Mass media
KW  - Special events
N1  - Includes bibliographical references and index
ER  -