Kaser, Ken. <br/><br/>
Sports and entertainment marketing :  precision exams edition / 
Ken Kaser, Dotty Boen Oelkers. 
 - 4th ed. 
 - ix, 440 p. :  col. ill. ;  29 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781337904025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.<br/>Mass media--Marketing.<br/>Special events--Marketing.