TY  - BOOK
AU  - Haig, Matt.
TI  - Brand success: How the world's top 100 brands thrive and survive 
SN  - 978-0-7494-6287-1
PY  - 2011///
KW  - Brand name products
KW  - management
KW  - sears
N1  - Includes bibliographical references and index
ER  -