Schmarzo, Bill. <br/><br/>
Understanding how data powers big business / 
Bill Schmarzo. 
 - xxiii, 216 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118739570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Big data--Social aspects.<br/>Data mining--Social aspects.