TY - BOOK AU - Schiffman,Leon G. AU - Kanuk,Leslie Lazar TI - Consumer behavior SN - 0133729885 AV - HF5415.32 .S35 1997 PY - 1997/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - Consumer behavior KW - Motivation research (Marketing) N1 - Includes bibliographical references and indexes ER -