TY  - BOOK
AU  - Taylor, David.
TI  - Brand stretch: Why 1 in 2 extensions fail and how to beat the odds 
SN  - 0-470-86211-4
PY  - 2004///
KW  - Brand name products
KW  - Management
KW  - sears
KW  - Band name products
KW  - Marketing
KW  - Valuation
KW  - management
KW  - product management
N1  - Includes bibliographical references and index
ER  -