Taylor, David. <br/><br/>
Brand stretch :  Why 1 in 2 extensions fail and how to beat the odds / 
David Taylor. 
 - 162 pages. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-470-86211-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Band name products--Marketing.<br/>Brand name products--Valuation--management.<br/>product management.