Rossiter, John R. <br/><br/>
Advertising and promotion management / 
John R. Rossiter. 
 - xix, 649 pages. 
<br/><br/> Includes bibliograhical references and index. 
<br/><br/><label>ISBN: </label>971-08-4154-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.