TY  - BOOK
AU  - McKenna, Regis.
TI  - Relationship marketing: successful strategies for the age of the customer 
SN  - 0-201-62240-8
PY  - 1991///
KW  - Marketing
KW  - sears
KW  - Customer service
KW  - High technology
N1  - Includes bibliographical references and index
ER  -