McKenna, Regis. <br/><br/>
Relationship marketing :  successful strategies for the age of the customer / 
Regis McKenna. 
 - xiii, 241 pages. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-201-62240-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Customer service.<br/>High technology--Marketing.