Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman. 
 - fifth edition. 
 - xix, 684 pages. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-13-669003-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (marketing)