TY  - BOOK
AU  - Quelch, John A.,
AU  - Bartlett, Christopher,
TI  - Global marketing management: cases and readings 
SN  - 0-201-54280-3
PY  - 1992///
KW  - Export marketing
KW  - Management
KW  - sears
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -