Global marketing management :  cases and readings / 
Robert D. Buzzell. 
 - second edition. 
 - xi, 751 pages. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-201-54280-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.