Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton. 
 - seventh edition. 
 - xxii, 697 pages. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>971-08-2153-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.