Lewis, Robert C. <br/><br/>
Marketing leadership in hospitality :  Foundation and practices / 
Robert  C. Lewis. 
 - Third edition. 
 - xix, 923 pages. 
<br/><br/><label>ISBN: </label>0-471-33270-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.