TY  - BOOK
AU  - Boyd Jr., Harper W.
AU  - Walker Jr., Orville C.,
AU  - Larreche, Jean-Claude,
TI  - Marketing management: a strategic approach with a global orientation 
SN  - 0-256-12576-7
PY  - 1995///
KW  - Marketing
KW  - Management
KW  - sears
N1  - Includes index
ER  -