Boyd Jr., Harper W. <br/><br/>
Marketing management :  a strategic approach with a global orientation / 
Harper W. Boyd Jr. 
 - second edition. 
 - xvi, 555 pages. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-256-12576-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.