Kuczmarski, Thomas D. <br/><br/>
Managing new products :  competing through excellence / 
Thomas D. Kuczmarski. 
 - xv, 304 pages. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>971-08-4306-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Product management.<br/>Marketing.