TY  - BOOK
AU  - Johansson, Johny K.
AU  - Nonaka, Ikujiro,
TI  - Relentless: the japanese way of marketing 
SN  - 0-88730-860-0
PY  - 1996///
KW  - Marketing
KW  - Japan
KW  - sears
KW  - Export marketing
N1  - Includes bibliographical references and index
ER  -