Keegan, Warren J. <br/><br/>
Global marketing / 
Warren J. Keegan. 
 - second edition. 
 - xxii, 594 pages. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-13-084268-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.