Essentials of marketing / E. Jerome McCarthy.
By: McCarthy, E. Jerome
Contributor(s): Brogowicz, Andrew A [co-author.]
Copyright date: c1982Publisher: Homewood, Illinois : Richard D. Irwin Inc. Edition: revised editionDescription: xvii, 536 pagesContent type: text Media type: unmediated Carrier type: volume| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658.8 M13 1982 (Browse shelf) | Available | UAMAIN 11689 | ||
| Circulation | Sibalom | Sibalom Circulation | 658.8 M13 1982 (Browse shelf) | Available | UAMAIN 11687 |
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| 658.8 L476m 1989 Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business / | 658.8 L57g 1993 Guerrilla marketing excellence : the 50 golden rules for small-business success / | 658.8 L63i 1995 Insights : learning from marketing successes and failures / | 658.8 M13 1982 Essentials of marketing / | 658.8 M13 1982 Essentials of marketing / | 658.8 M137 1992 Marketing/ / | 658.8 M13e 1988 Essentials of marketing / |
Includes index.
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