Marketing : an introduction / Philip Kotler.
By: Kotler, Philip
Contributor(s): Armstrong, Gary [co-author.]
Copyright date: c1987Publisher: New Jersey : Prentice Hall, Inc. Description: xxi, 595 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0-13-557745-4Subject(s): Marketing | Marketing -- Management| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658.83 A15c 1997 (Browse shelf) | Available | UAMAIN 11729 |
Total holds: 0
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| 658.827 H1419 2011 Brand success : How the world's top 100 brands thrive and survive / | 658.827 K2928 2013 Strategic brand management : building, measuring and managing brand equity / | 658.83 A11199 2011 Marketing research / | 658.83 A15c 1997 Marketing : an introduction / | 658.83 B9671 2001 Marketing research/ / | 658.83 B9671 2001 Marketing research/ / | 658.83 C78m 2006 Marketing research/ / |
Includes index.
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