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Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson.

By: Levinson, Jay Conrad

Publisher: Boston : Houghton Mifflin, Copyright date: c1994Description: xi, 283 pages ; 23 cmContent type: text Carrier type: volumeISBN: 0395687187; 9780395687185Subject(s): Advertising -- Cost effectiveness | Small business -- Management | Small business -- Management | AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .L52 1994Summary: Provides small businesses with information on advertising, such as focusing your audience, developing an advertising strategy, and staying within budgets.

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Item type	Current location	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Circulation	Sibalom	Sibalom Circulation	658.8 L476a 1994 (Browse shelf)	1	Available		UAMAIN 11693

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Previous	658.8 L476 1993 Guerrilla marketing excellence : the 50 golden rules for small-business success /	658.8 L476 1993 Guerrilla marketing excellence : the 50 golden rules for small-business success /	658.8 L476 1993 Guerrilla marketing excellence : the 50 golden rules for small-business success /	658.8 L476a 1994 Guerrilla advertising : cost-effective techniques for small-business success /	658.8 L476i 1995 Guerrilla marketing on the internet : the complete guide to making money on-line /	658.8 L476l 1995 Guerrilla marketing for the home-based business /	658.8 L476m 1989 Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business /	Next

Booklist, January 1992

Provides small businesses with information on advertising, such as focusing your audience, developing an advertising strategy, and staying within budgets.